POLINES, Nicole Marion; MENDOZA, Nora; ORTALEZA, Jordan; REGIDOR, Rey Eliseo. Digital Marketing Strategies and Guest Booking Behavior in Hospitality: A Narrative Literature Review in the Philippines. JPAIR Multidisciplinary Research, Philippines, v. 65, n. 1, p. 105–119, 2026. DOI: 10.7719/jpair.v65i1.1017. Disponível em: https://www.philair.org/index.php/jpair/article/view/1017. Acesso em: 22 jul. 2026.